7 Online Marketing Tips You Should Know About Doing SEO in Cairns
Online marketing, or internet marketing, can have a huge impact on a business or anyone looking to market themselves, products or their services. However, a lot of people fail at internet marketing, but there are a few things you can keep in mind if you want to succeed. Here are seven online marketing tips that can help you out.
1. Use Search Engine Optimization- To rank for Cairns SEO (Search engine optimization) simple things can help your content get noticed in the search results of Google. It doesn’t matter what you’re offering or what industry you’re in, if people aren’t finding you in the search results, then you’re missing out on an incredible opportunity. What you want to do is publish articles on your website and optimize those articles by using appropriate keywords. Other SEO techniques can involve link building, optimizing titles, tags and things of that nature.
2. Build An Email List– Another thing you want to do is build an email list and there’s a few ways you can do this, with one being hosting free webinars. Your webinars can be about anything related to your business or website, but make sure you spread the word about your webinar for about 1-2 weeks leading up to it. At the beginning and ending of each webinar you want to ask those attending to provide you with their email addresses. You can also request email addresses in exchange for access to your webinar.
3. Create a squeeze page or a one page website and use that page to collect email addresses from people who visit it. However, you need to entice people to give you their email address. The best way to do this is to offer a free product, such as software or digital product or eBooks. You’ll be surprised at how many people will give you their email address in exchange for something free.
4. Create Videos- Video marketing is part of online marketing and it is one of the best ways to get people’s attention on the internet. You can create a few videos per week and publish them to as many platforms as possible and this includes YouTube, Facebook, Instagram and any other social media platform. Your videos don’t have to be professionally done, but what you want to do is keep your videos short and straight to the point. Cairns SEO on youtube has some very good videos.
Your videos should be related to your business or industry. Try to use humor in your videos because people seem to respond well to humor. As a rule of thumb, one out of five videos can have a call to action. Your call to action can be anything from asking people to follow your business accounts on social media or to purchase a new product you have just released.
5. Leverage Social Media- If you search for Cairns SEO, one of the results that pop up is facebook. Facebook isn’t the only social media site, and you want to join at least 4-5 social media sites and post to each one at least 1-3 times per week. Encourage your fans and followers to refer business to you and to share your content because all it takes is one post to go viral. If you have a post go viral, then you could end up getting great results. Make sure you do have a Facebook page and a Twitter page because those are two of the most popular social media sites.
6. Create A Facebook Business Page- Create a Facebook business page and only post business-related content to the page. Also, spend a little bit of money to acquire fans because Facebook allows you to advertise with that goal in mind. Every now and then you can pay to boost your posts, which can increase visibility to your posts and page, which can lead to more sales and more followers. You don’t have to spend a lot of money, as you can spend as little as a few dollars, so start off with a small budget and then you can increase it when you start getting results.
7. Use Pay-Per-Click- Pay-per-click, or PPC, refers to advertising online via a platform and paying per click you get on your ad. A lot of people use Google or Yahoo when they use PPC, but there are many platforms you can use, but make sure you write compelling ads and ones that will entice people to click because this is how you’ll get results. PPC can become very expensive, so use one platform to start off and use only a small amount of money and run a few campaigns and then stick to what works and scrap what doesn’t work.
When it comes to internet marketing, you want to use SEO, build an email list and create videos. You want to take advantage of social media, create a Facebook business page and dabble with PPC. If you do those things and you continue to refine your strategy, then eventually you will succeed with internet marketing.