All About SEO Rockhampton – Do You Need It?
If you just searched for “SEO Rockhampton” on Google, you most likely a local business based in Rockhampton and would like to work with a local SEO agency because you think hiring one would make your website rank higher on Google. However, the truth of the matter is that you do not need to hire an SEO Rockhampton company or consultant.
The keys to ranking on Google lie in the tools, knowledge, and experience that the one doing Search Engine Optimization has. It does not lie in where he is located geographically. However, for your own peace of mind and for easy communication, you will want to work with an SEO Rockhampton expert. Really, because you are in the same area, it would be easier to communicate with a search engine optimization consultant than if you were to work with someone who is in another time zone, although you may be in the same country.
If you would only search for SEO agencies and consultants based in Rockhampton, you will see that there aren’t that many of them that you can choose from, unlike in San Diego, California where you will find at least 30 companies making their living off ranking websites on Google.
But still, even though there aren’t that many choices, it does not exempt you from doing some pre-qualifying work. What should you look for in hiring someone to make your website rank?
It all starts with experience and track record. No matter what you do, only hire the SEO agency or consultant that has proven experience ranking different websites (their clients and their own) for a host of different keywords. Ask them how long they have been doing it and get a list of the websites they are working on and what keywords they are ranking for. When you have the information, make sure to verify it by doing a search on Google.
The world’s largest search engine works by taking a keyword and parsing billions and billions of different web pages based on a ranking algorithm. This ranking algorithm is highly intelligent in that Google has added an Artificial Intelligence (AI) feature to it recently. Before the addition of AI, though, the algorithm was built to rank web pages based on at least 200 different factors. These 200 factors, in turn, we made to determine two major ranking factors: relevance and authority.
For relevance, one of the many factors it the number of times a keyphrase was used and the number of related keywords that appear on the web page. For authority, links from high PR authority websites are counted.
Since no two websites are created alike and there are so many ranking factors being considered, it’s never a good idea to hire an SEO consultant or agency that provides cookie-cutter solutions for all its clients. Really, if you want to get a significant return on your investment, make sure to hire a specialist who volunteers to do an SEO audit of your website, because then you can be sure that whatever is done in the way of search engine optimization is going to work. But of course, this is predicated on the assumption that you hire someone who has a proven track record for ranking websites.
How much does it cost to hire an SEO company or consultant? The actual figures differ depending on the work that needs to be done and the size of the company and the reputation of the person doing the work. However, you can expect to pay hundreds of dollars, if not thousands, per month.
If you think it’s expensive, it is. However, you should know that the cost can pay for itself, especially if you are in a multi-million-dollar industry. Experience has proven to us that SEO can give you a higher return on investment than pay-per-click advertising or Facebook.
This is mainly because people do not like being sold to. In this information age, people like to be presented with truthful facts and be presented with the choice of making an intelligent decision. A Google search provides this experience. And so you will see that 25% of visitors coming from the search engine will convert. In other words, out of 100 people who visit your website, 25 of them will buy from you or do the things you want them to do, like entering their email addresses your opt-in form.
Traditional ads usually convert at one percent, with the most compelling ads converting at only10%. If that’s not a big difference in conversion, we don’t know what is. And it is one reason why online marketers are still doing SEO even though the results are not guaranteed, especially if you are doing it yourself.
So, when you are ready, go ahead and hire a search engine optimization specialist now.