Local Wollongong SEO Facts To Know About
Any business wanting to rank in the search engines should take a look at local search engine optimization. If you are looking to rank for Wollongong SEO there are certain facts that you need to consider. The primary fact is that more and more search engines are focusing on local results to make their user experience better. To get on board this Wollongong SEO train you need to understand how you can rank and what you are ranking for.
What Is Local SEO?
Before you can start creating an SEO strategy you need to know what local SEO is. Local SEO is the optimization strategy that allows you to rank for searches related to a set geographic location. The steps you take for this ranking will be slightly different to regular search engine ranking. The results that you are targeting with local SEO will be the ones when someone searches for a term like Wollongong SEO which has a specific place mentioned or when someone completes a ‘near me’ search.
These searches bring different results and often include Google Maps results. However, these results are more competitive because the top three results are generally shown for vague searches before the more generic results are given. To rank in these first three results you need to take some steps to optimize your website for local searches.
Have Your Physical Address On Your Website
To rank for local searches you need to have a local address on your website. The area that you are targeting for your local strategy should be one that you have a physical address in. If you do not have a physical address in the location you should be fairly close. The physical information needs to be on every page of your website to maximize the chances of ranking for different search terms.
If yo9u have a number of locations it is recommended that you have a specific landing page for each location. This allows you to optimize that page for the location search it relates to. Having all of your addresses on every page could also work if there are not too many.
Use Google My Business
To rank on Google searches you need to open a Google My Business account. These accounts are free and will increase the amount of information that shows in the searches. Once you open a Google My Business account your business will show on Google search, maps and Google+.
When you open the account you need to ensure that your information is all correct and that it matches the information on your website. You will also need to choose the categories your business falls into and mention the specific location you are targeting in the main description. Adding images to the account is also a good idea as it can help you rank.
Match All Your NAP Information
NAP information is your business name, address and phone number. All of this information should match across the internet. This means that it needs to be consistent on your website, Google My Business account and any social media accounts you have. Anytime your business information is listed you need to ensure that it is consistent with all other instances.
Place Your Business In Online Directories
Online directories like Yelp will help you rank for local searches. When you submit your information to these online directories you need to ensure that it matches all your other NAP information. The structure of the information should also be the same as the Google My Business account you have.
Being on these directories is important because the search engine will look for citations when ranking your business. These citations are the equivalent of back links for normal SEO. Each time your business has a citation on a credible local source you will be helping your rankings.
Connect With Other Local Businesses
Having a link exchange with other local businesses is a good idea because it makes you appear more integrated into the local community. Of course, you should not try a link exchange with your local competitors as they are unlikely to help. Businesses that are in the same niche as you, but not a direct competitor would be the best option.
If you are an interior design company you might want to contact local builders or furniture stores in the area. You can offer to have a link back to their website on your page if they do the same for you. This will help you get credible citations and will help you get more local traffic.
Maximize Your Reviews
Reviews are another major factor in local search rankings and you need to have more good reviews than your competitors. You should focus on getting reviews on Google or Yelp. When you have ratings on Google you can link them to your search results so the star rating appears at the same time as the search result.